"The Image of You": Exploring Nursing Stereotypes
A fresh look at the stereotypical nurse for the 21st century, our enlightened age of social media and You Tube, discovers that the more things change the more they stay the same! Surprise - surprise! A research study called "The image of you: Constructing nursing identities in You Tube", published in the August 2012 issue of the Journal of Advanced Nursing, concluded that while there are some favourable portrayals in the media of the capable, clinically decisive, professional nurse, there are all too many derogatory representations.
"Nursing professional bodies were called on to act to protect the profession from unduly immoderate representations of the nurse and to support nurses in their efforts to maximize opportunities afforded by YouTube to promote a counter discourse."[Citation: Kelly, J., Fealy, G. M. and Watson, R. (2012), The image of you: constructing nursing identities in YouTube. Journal of Advanced Nursing, 68: 1804–1813. doi: 10.1111/j.1365-2648.2011.05872.x ]